Experience Sioux Falls 2024

Experience Sioux Falls Differently Video Campaign

Season four of the Experience Sioux Falls video series will continue focusing on local personalities in the 5 persona groups: active, music, culture, family, and culinary. Tone and messaging will continue to build on seasons one, two, and three. We are proposing adding 1 video to the category this year: shopping - which could come out after Thanksgiving / early December to promote local businesses.

Categories and potential video subjects:

Active: Paul Ten Hanken, Melissa McCauley, Braden Bradfield, Jax Marie, Corey Vasquez

Arts & Culture: Moses Ibris, Angelica Mercado, Hector Curriel, Steve Bormes, Mel Cotton

Family: Corey Vasquez, Serene Thin Elk, Maddie Peschong, Terra Lemke (@houseoftwins)

Music: Nancy Halverson, Elsa Rae, Jimmy Speirs, James1stGen, Gabe Nightshield

Foodie: Patricia & Marcela Salas, Vince Dahn, Kristine Jackson (QCB), Mary Campbell (The Breaks), Del’inkka Beaudion (Swamp Daddy’s)

Family: John Meyer, Terra Lemke (@houseoftwins), Landi Schweigert, Xavier Pastrano, Andrea “Oz” Oswald

Shopping: Wendy Mamer, Ashley Thompson, Jonathon Vasquez, Emma Kuiper, Sul Diba

Photography

More deliberate and targeted photoshoots. Kickturn Studio will work with ESF to coordinate 15 photoshoots over the year to ensure we deliver assets that will be useful to ESF’s revamped Visitor’s Guide. We will work with ESF to identify a list of people, places, and experiences that we want to focus on.

Optional add-on:

Vertical Videos for targeted Social Media Ads

Utilizing Instagram trends and audio to improve organic reach.