Experience Sioux Falls 2023 RFP

90-Second Videos

Meetings & conventions, Travel & Trade, & Sports Events

Kickturn Studio will collaborate with a copywriter to develop a unique script for each of the 3 categories of video. With direction from ESF we will take the messaging and shape it into a dynamic and engaging script. Kickturn will recruit one local voice for each video and have them record a professional VO in our recording studio from the approved script. High-impact, cinematic footage will accompany the VO to create a captivating video.

Ideas for possible Voice Over talent:

Meeting & Conventions: Ngoc Thach, Adam Weber, Addie Graham-Kramer

Travel & Trade: Vaney Hariri, Vince Danh, Zack DeBoer, Jodi Schwan

Sports Events: Jay Larson, Dave Austad, Ryan Austad, Wendy Mamer

90-Second Video Intro Example

30-Second Hype Video

This is a rough idea of the direction we’d like to take the 30-second hype video. Through interesting text design, dynamic transitions, and immersive sound design, we believe this style of video will grab the viewers attention and get them excited about Sioux Falls. The shots included in this demo are just placeholders. If you like this idea, we can be more deliberate with the people, places, and experiences we highlight. Picture some sizzling food shots too.

Leisure & Influencer Videos

Season three of the Experience Sioux Falls video series will focus on local influencers in the five persona groups: active, music, culture, family, and culinary. Tone and messaging will continue to build on seasons one and two.

Potential video subjects:

Active: Bryce Wollmann, Melissa McCauley, Braden Bradfield,

Music: Mato Wayuhi, Zach Dresch, Nancy Halverson, Thomas Hentges, Taylor Yocum

Arts & Culture: James1stGen, Wendy Mamer, Serene Thin Elk, Tyler James & Monalisa Perez (Preaches), Joe & Lena Schaeffer, Mercedes Nelson

Family: Corey Vasquez, Serene Thin Elk, Maddie Peschong, Terra Lemke

Culinary: Vince Dahn, Mitch Jackson (QCB), Elsa Rae (Songbird Kombucha), Marcela Salas (Salas Salsa’s), Mary Campbell (The Breaks)

Instagram Reels / Facebook Reels / Youtube Shorts Cover Images

Grab the viewer’s attention and drive views by using consistent and uniform cover images for vertical videos. Each video will be accompanied by a unique thumbnail designed by Kickturn Studio.

Photography

We will continue to go above and beyond to capture as many images as possible for the 2023-24 season. Including the cover for the visitors guide!